Market segment and the process of dividing the whole into homogeneous groups is known as market segmentation (hawkins, mothersbaugh, 2010) before a market segment can be considered as a viable target market, certain conditions must be. Htc's new desire 10 range represents the company's attempt to compete below samsung's and apple's flagship high-end smartphones, in a cheaper market segment populated by devices like the moto g4. Htc plans to team up with nvidia, cyberpower pc and micro-star international (msi) to promote its htc vive vr devices in the us market, according to the company htc vive to launch in thailand in 2q17. Business and marketing insights are observations about groups or categories of people used to better understand consumer actions in aggregate. Behavioral segmentation breaks the market down by the reasons people spend money, such as security, brand loyalty or a desire to impress these segments are harder to identify, but targeting them.
The htc desire 10 lifestyle's release date is currently unknown, but with the desire 10 pro scheduled for an october arrival we expect the lifestyle to show up around the same time. Market segmentation is the process of breaking down all consumers into groups of potential buyers with similar characteristics this is extremely important when it comes to promoting your product htc doesn't want to waste millions of dollars in advertising cost because they were targeting the wrong consumers. As per my definition, segmentation is not based on platform, but by usage patterns in my last post on the profit share trap, i had explained the natural evolution of the smartphone industry in this post, i will be exploring the two primary market segments shaping the short to medium term growth prospects of smartphone oems.
Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. By jerry w thomas when the term market segmentation is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate. Htc is doing the right thing in trying to capture more of the mid-market segment the desire 10 lifestyle ticks all the boxes for the vertical, with great sound as an added bonus. Htc cs analysis 1 consumer segment & strategy analysisjonathan wong 2 agenda 3 consumer segment analysismission & capabilitieshtc is committed to driving the growth and capabilities of smartphone technology since its establishment, the company has developed strong r&d capabilities, pioneered many new designs and product innovations and lau.
Htc desire 10 pro, launched on thursday alongside the htc 10 evo, is the latest entrant in the sub-rs 30,000 segment, competing against the popular oneplus 3 and moto z playthe htc desire 10 pro. Market segmentation htc desire according to (philip kotler, 2008) market segmentation is the subdividing of market into homogeneous sub-set of customers, where any subset may conceivably be selected as market target to be reached with distinct marketing mix.
Market segmentation is a process of dividing the market of potential customers into different groups and segments on the basis of certain characteristics the member of these groups share similar characteristics and usually have one or more than one aspect common among them. Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics the segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations. Market segmentation htc provides its handsets in the market for all classes of people as these are good for their use it is provided with internet and you can browse through different features and get the desired result on the mobile phones. Htc's android smart phones also struggle to compete with the two market giants, especially samsung, who managed to generate more income than apple in 2013 (please see figure 1 below) figure 1 - samsung and apple profits 2011-2013 ($ billion.
Market segmentation htc desire market segmentation htc desire according to (philip kotler, 2008) market segmentation is the subdividing of market into homogeneous sub-set of customers, where any subset may conceivably be selected as market target to be reached with distinct marketing mix. Nike targets households and teens that have a particular desire to look athletic and fashionable at the same time all socioeconomic classes are targeted as part of the segmentation of nike's demographics.
The utilitarian aim is related to a particular execution of a task consumer's motivation to engage with the mobile device and mobile application is based on lifestyle decisions, timetable or. Market segmentation is an extension of market research that seeks to identify targeted groups of consumers to tailor products and branding in a way that is attractive to the group. The htc corporation was founded in 1997 in taoyuan, taiwan received recognitions and achievements such as device manufacturer of the year 2010 and tech brand of the year 2012 htc one was introduced in march 2013.